![]() ![]() Some common raster graphics file types include PNGs, GIFs and JPEGs. Have you ever tried to enlarge a photograph, only to find it gets distorted at a larger size? This type of image is known as a raster. If you’re not working with graphics daily, chances are you’re not overly familiar with file formats and their different uses either–and that’s ok! Raster vs. Here, I'm going to cover some of the most popular image formats and their uses so that you know your PNGs from your SVGs and can use them with confidence in your work. ![]() Even if you work closely with a designer, having an understanding of this subject will ensure that the design that you’ve paid for always looks the best it can. There are a whole barrage of file formats, and using them in the correct way can have some neat perks like shortening website loading times and boosting Search Engine Result Page (SERP) rankings. If you don't know your PNGs from your SVGs, there's no time like the present to learn! While it may seem trivial, choosing the incorrect file format could be undermining your marketing campaign and devaluing your outward facing business image. ![]()
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